This is about you. Forever Athletes, the movement we’re creating, even this website—all of it is about you putting your life into play. We’re building a community of people—the big, the small, the elite, and the everyday—who overcome the obstacles life puts in front of us and keep on playing. We want you to join us.
Life is a participation sport. And that goes for all of us. So you’re not a superstar sports figure? So what—neither are more than 6 billion other members of Homo sapiens. And it’s no excuse for leading an unhealthy and sedentary life. Let us help you get moving.
We are all athletes. Rediscovering your athletic nature is a joyful experience, and the starting point for living a healthy and active life. And while we can’t be there with you to spur you into running shoes or blockade another visit to the pantry, what we can provide is inspiration. And the best way to deliver inspiration is through another distinctly human activity: storytelling.
Empowering stories. Forever Athletes shares real-life stories that redefine what it means to be an “athlete.” Stories of “late bloomers” becoming national and world champions in the second half of their lives. Stories of healthy lifestyle changes and real weight loss that come from discovering a sport you truly enjoy. Stories of parents and grandparents using their own physical skills to rehab themselves so they can play with their children and grandchildren. What makes them empowering? Realistic hope. Hope for discovering—or rediscovering—our own inner athlete, and putting our lives into play.